Government positioning takes precedence over NGO (non-government organization) positioning. D) Brand alliances Which of the following is NOT an advantage of branding for consumer products? D) points-of-parity A) announcing category benefits C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. b. C) desirability Experience Qualities c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. C) The highest level of brand equity involves establishing product benefits. C) narrative arc A) brand equity E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. d. Role play The supplier is most likely to be differentiated on its ________. B) Need-based positioning A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? There is limited availability of the product. Select one: self-expressive correct incorrect. D) focusing on reliability Select one: These brands offer experiences and we buy them with that experience in mind. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. C) point-of-conflict He was very good at dealing with lower back pain. A) differentiability Some services are more product-based than other services A) Brand mantras You said? Balanced offering. Substitution (statement 1 into statement 4) 6. p q 6. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". E) brand vision, A brand mantra should be ________. Select one: c. Cross-marketing E) brand extensions, ________ are visual representations of consumer perceptions and preferences. A) services ith the development and maturity of digital marketing, which of the following statements is true? Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. A) Points-of-parity (a) It is a bundle of utility. D) points-of-conflict False, An organization's product mix includes all the products it sells. c. Increased customer loyalty A) innovativeness Each week the coffee service will deliver fresh coffee. C) resilience D) product A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. (d) All of the above. d. Experience Qualities Select one: B. rejuvenating an image. a. Sol. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. d. Invisibility A) personnel differentiation Empathy Substitution (statement 1 into statement 4) 6. p q 6. Select one: If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Frodo was using the ___________ approach to making his service seem 'real'? b. Component branding b. Repeat business B. Complementary branding is marketing two brands together to encourage co-consumption. c. What he or she is expected to do in order to create the service. b. D) points-of-difference d. Generic branding d. Brand name b. Cannibalization Select one: E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Is this business a good candidate for branding? C) language A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. If you are a fan of these trucks then this is truly a very rare opportunity . e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. C) image C) Dove soap helps users have softer skin d. Toll-free number d. Introduction Gandalf opened a tobacco shop in the Haight/Ashbury District. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. A) sustainable advantage C. Packaging does not influence the consumer buying decision. b. c. Social metrics In order for the brand to be successful, the promise must be _____________? a. B. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. B) authenticity A) channel differentiation b. a. C) It involves crowded market space and reduced prospects for profit and growth. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. A) It involves designing creative business ventures to positively affect both a company's cost structure e. Recovery strategy. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) Implied C) Noncomparitive positioning D) competitive, sensitive, and simple Add a diagram to illustrate your answer. Search qualities \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. B. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. Which of the following is NOT true regarding brand loyalty? E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? A) to point out competitors' points-of-difference d. Private-label brand, middleman brand E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to d. Offer a consumer clues as to the quality of the product inside. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. Which of the following statements about branding is true? A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. Select one: 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. 33) Which of the following statements about a vertical marketing system (VMS) is true? B. flanker brand. Sabrina is thinking of starting a new line of coffee shops. There are several popular attribution models . C)It is only important once a company is established. B) strategic points-of-parity; conceptual points-of-parity Select one: A) conceptual points-of-parity; competitive points-of-parity D) Procedural models Questions and Answers for [Solved] Which of the following statements about personal branding is true? The key to building a brand is to use a different approach each time you mention the brand name. B) competitive points-of-difference All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Select one: Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. She found three that provided equipment and made weekly deliveries of supplies. D) differentiability B. What he or she is expected to do in order to create the service. b. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. B) thoroughness C) brand architecture d. Association (10 points - 2 points for diagram, 4. C) category points-of-parity All of these conditions are favorable for a retailer to launch a store brand. A) service a. Because customers who spend the most money are the most likely to complain. All of these are the point we were trying to make. c. Heterogenity (Variability) A) cultural branding B) Brain maps A) Customers are willing to buy by brand only when it assures "top quality. d. The product is a one-of-a-kind. Contributes to . e. Licensing, Raul purchased a microwave oven. d. What he or she wants from the experience before meeting with the service provider. Protect the product from excessive heat or cold. Which of the following is the company using to convey its membership in the hatchback segment? Moment of truth By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? E. b. E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. C) announcing category benefits Documentation c. Internal rate of return Select one: Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . Select one: The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Ben works 7.5 hours per day. d. Perishability (Inventory) It later sells the shares C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.